Loupe Products

What if consumers no longer had to dig to find (and understand) the breakdown of a product’s nutritional information? What if it could be displayed in an eye-catching diagram instead?

This was the guiding question that led us to design the speculative brand ‘Loupe Products’. It is a make belief food brand that visually displays the product’s ingredients, health benefits, and key nutritional information through colour blocking. This colour blocking becomes the brand - leading to a living, dynamic product branding strategy. In this way the visual branding of the item directly correlates to its health benefits.